Google’s mobile friendly update

Published: 17th Jul 2015 in Ethical Web Design

If your website isn't responsive then you may already be feeling the effects of Google's mobile friendly update. Essentially this update to Google's ranking algorithm boosts mobile friendly pages above non mobile-friendly pages in Google's mobile search results.

Google's reasoning behind this update is to ensure that mobile users have a better browsing experience and considering that more Google queries are now carried out on mobile devices than on desktop computers the update really does make sense.

You can easily check your website using Google's own online test and you can see the websites marked 'Mobile friendly' in your mobile Google search results.

Mobilegeddon

When the Google update was rolled out in the spring it was nick-named in SEO circles as 'mobilegeddon' due to the negative effects it was expected to have on non-mobile friendly websites. Some studies have shown that around 20% of non-mobile friendly URLs lost their place on the first 3 pages of Google's mobile search results and that actually there has been an impact on desktop results too. The fact is Google is treating mobile-friendly websites differently from non-mobile friendly ones and that's good enough reason in our book to pay attention.

Our websites are mobile friendly

All of our newest websites are designed and built to ensure they are mobile friendly, not just for Google but for our clients and their visitors. We've been doing this long before the new update was even announced. So, if you're worried about how your website may be affected or would like to consider making your website mobile friendly then get in touch with us and we'll be happy to help.